2011-2012 Graduate Studies Bulletin [Archived Catalog]
School of Journalism and Mass Communications
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| Charles Bierbauer, Dean, College of Mass Communications and Information Studies |
| Carol J. Pardun, Director, School of Journalism and Mass Communications |
As a professional school grounded strongly in the liberal arts, the School of Journalism and Mass Communications emphasizes the value of a broad educational foundation as well as proficiency in mass communication skills. In addition to its instructional programs at the undergraduate and graduate levels, it offers an extensive program in continuing education and maintains wide-ranging journalism services benefiting both the community and the profession. Its research programs are assuming an increasingly important role in scholarly study. The school is accredited by the Accrediting Council on Education in Journalism and Mass Communications.
The school serves as headquarters for the South Carolina Scholastic Press Association, the South Carolina Scholastic Broadcasters Association, and the Southern Interscholastic Press Association; faculty members serve as the directors of each. In cooperation with the associations, the school conducts and promotes clinics in graphics, newswriting, editing, photography, advertising, public relations, broadcasting, and management in mass communications.
The Association for Education in Journalism and Mass Communications, a national journalism education organization, has its headquarters in Columbia, as does the Association of Schools of Journalism and Mass Communications, an organization of journalism school administrators.
Facilities servicing the electronic practicum in the School of Journalism and Mass Communications include television studios, digital stereo radio control rooms and studios, portable TV cameras and recorders plus associated editing equipment, and the Associated Press broadcast news service. The print practicum has extensive professional electronic editing and digital photocomposition equipment. Advertising and public relations students use all of the above on a regular basis, plus graphics facilities available in their own laboratory. Visual communications studios and laboratories are also available. All journalism students have access to the school’s computer labs during posted hours. Students are also encouraged to participate in the campus radio station, newspaper, and magazine.
Internships are available to students in all sequences, generally during the summer between the junior and senior years, but they may also be accomplished during a regular semester. These are supervised educational activities for which the student may receive three hours of academic credit. To assist journalism majors in finding employment after graduation, the school operates a placement service for graduating seniors and alumni.
Freshman Students. In order to be admitted to a program of study in the School of Journalism and Mass Communications, freshmen must meet all University admission requirements. In order to continue in the program, each student must attain a minimum USC GPA of 2.50 upon completion of 30 degree-applicable hours. Credit received for remedial work is not counted toward the 30 hours.
Transfer Students. A student desiring to transfer to the School of Journalism and Mass Communications, from either another college of the University or another institution, must have a cumulative minimum GPA of 2.50 on all work attempted. Transfer students from other institutions must take at least half the journalism and mass communications course work in residence at the University of South Carolina Columbia. Required journalism and mass communications courses from non-ACEJMC-accredited institutions, in order to be applied to the journalism and mass communications degree, must be validated by proficiency tests. Other journalism and mass communications courses from those institutions may be used as journalism and mass communications electives at the discretion of the SJMC administration. No more than 12 semester hours of journalism and mass communications-related courses from non-ACEJMC-accredited institutions will be applied toward the journalism and mass communications degree.
Completion of ENGL 101 and 102 with grades of C or higher are prerequisites for JOUR 202.
Each student within the school is expected to make orderly progress toward a baccalaureate degree. To facilitate this, the school’s undergraduate program is divided into upper and lower divisions.
- Lower-division students are those who have earned fewer than 60 semester hours toward the degree or who do not meet admission requirements to the upper division. Lower-division students may not enroll in upper-division journalism courses, which include all 500-level courses.
- Entrance into 300+ level skill courses in the electronic journalism sequence is competitive and is not guaranteed. Students can declare the major at any time. However, they must formally apply for permission to continue with the program the semester before they intend to take JOUR 326. Applications are due October 1 (for spring admission) and March 1 (for fall admission) and can be picked up at Student Services. Applications will NOT be accepted after established deadlines. Admission is based on strength of the student’s letter of interest and USC GPA. Students may also be asked to interview with a selection committee (members of which are selected by the sequence chair). Students who do not meet established requirements may reapply the following semester.
- Admission to the upper division is based upon a minimum 2.50 cumulative USC GPA; completion of JOUR 201 and 202 with grades of C or higher; completion of 60 or more semester hours toward the degree; completion of foreign language requirement; selection of a particular program of study within the college; and selection and approval of a minor.
- All students must maintain a minimum 2.50 GPA in USC courses in order to maintain good standing in the school. Grades will be reviewed at the end of each semester. Students who have less than a 2.50 GPA in USC work are not in good standing and will be placed on probation within the school. Students will be permitted to remain in the school while on probation for only one semester, after which the student will be administratively removed from the school if their cumulative USC GPA is less than a 2.50. With the exception of upper-division courses, they may continue to take course work toward their degree if seats are available.
- All majors within the school will be expected to pass all journalism and mass communications courses used toward the degree with a minimum grade of C.
- No journalism and mass communications course may be repeated more than once by any student unless formally approved by the school petition committee.
Second Degree. Students from other USC colleges who expect to obtain a second baccalaureate degree from the School of Journalism and Mass Communications must file a statement of intent with the school before reaching senior status, must meet regular admission and progression requirements of the school, must be assigned a journalism advisor, and must formally apply to and be accepted by the school not later than the next-to-the-last semester in which the student expects to receive the journalism degree.
Classes. In all journalism and mass communications classes, enrollment priority will be given to journalism and mass communications majors who are in good academic standing in the school.
Suspension. All students within the school are subject to the University suspension rules as stated in the bulletin. Students admitted to the school as of August 19, 2004, or thereafter, whose USC GPA is less than 2.50 at the time of their suspension, may petition to be readmitted on a probationary status with conditions of probation determined by the director of the school.
Graduation. All students admitted to the School of Journalism and Mass Communications as of August 19, 2004, and thereafter, must have a minimum 2.50 GPA on all USC and cumulative work attempted, in addition to meeting all academic degree requirements, in order to obtain a degree from the college.
The School of Journalism and Mass Communications offers six programs of study:
All programs of study are accredited by the Accrediting Council on Education for Journalism and Mass Communications. The degree offered by the school is the Bachelor of Arts in Journalism and Mass Communications.
School of Journalism and Mass Communications
Undergraduate Major
Undergraduate Minor
JOUR 201 - Survey of Mass Communications Credits: 3
Principles, history, philosophies, and social role and function of the mass media and allied professions of public relations and advertising.
JOUR 202 - Writing for Mass Communications Credits: 3
Basic writing skills for all areas of the mass media. Lecture-laboratory.
Prerequisites: ENGL 101 and 102 with grade of C or higher
JOUR 302 - History and Philosophy of the Mass Media Credits: 3
Development of the mass media in the United States from colonial times to the present. The effects of American social, cultural, political, and economic theory on the media.
JOUR 303 - Law and Ethics of the Mass Media Credits: 3
State and federal statutory and administrative law and the role of the regulatory agencies in mass communication; professional ethics in journalism and mass communications.
JOUR 304 - Mass Communications Research Credits: 3
Fundamentals of mass communications research methods and applications. Survey, observational and experimental research; primary research data-gathering techniques; secondary research sources; data analysis; message, market, competitive and audience research measures.
Prerequisites: JOUR 201 and a course in basic statistics
JOUR 305 - Mass Media Telecommunications Credits: 3
History and development of telecommunications in the mass media, including radio, TV, cable, satellites.
Prerequisites: JOUR 201
JOUR 306 - Theories of Mass Communications Credits: 3
Survey of predominate theories in mass communications including mass media uses, functions, and effects.
Prerequisites: JOUR 201
JOUR 310 - Mass Media and Society Credits: 3
Functions, responsibilities, and influences of various media of mass communications. Directed toward consumers and critics of mass media. Not open to journalism/mass communications majors.
JOUR 311 - Minorities, Women, and the Mass Media Credits: 3
The study of the relationship among persons of color, women, and the mass media in the United States.
Cross-listed Course: WGST 311
JOUR 325 - Principles of Journalism Credits: 3
Techniques and procedures of the underlying principles and foundations of journalism. Students will learn why journalists do what they do and discuss topics related to journalism and society.
Prerequisites: JOUR 201
JOUR 326 - Television Production Credits: 3
Techniques and procedures in the creation, production and direction of television programs.
Prerequisites: JOUR 201 and 202
JOUR 328 - Principles of Public Relations Credits: 3
Methods used by business, government, consumer groups, minorities, environmentalists, and others to influence public attitudes toward their activities.
JOUR 333 - Copy Editing Credits: 3
Skills and techniques required in preparing stories for publication. Laboratory work includes editing various kinds of copy and writing headlines.
Prerequisites: JOUR 201 and 202
JOUR 335 - Reporting Credits: 3
Covering specific news assignments and writing under deadline pressure.
Prerequisites: JOUR 201, 202, 303, and 325.
JOUR 337 - Photovisual Communications Credits: 3
Skill in still and video camera use, composition, and editing. Introduces historical, cultural, aesthetic, ethical, and legal perspectives related to photography.
Prerequisites: JOUR 364
JOUR 364 - Introduction to Visual Communications Credits: 3
Theory and history of visual communication in the mass media emphasizing informational and persuasive messages created by graphic, photographic, and multimedia processes.
JOUR 368 - Principles of Advertising Credits: 3
Advertising and its relationship to media, marketing, and consumers.
JOUR 434 - Electronic Journalism Credits: 3
Preparing and presenting news and public affairs reports for the electronic media.
Prerequisites: JOUR 325, 326
JOUR 436 - Public Relations Writing Credits: 3
Special areas of writing for public relations.
Prerequisites: JOUR 202 and JOUR 328
JOUR 452 - Electronic Mass Media Writing Credits: 3
Preparation of scripts for mass media electronic presentation.
Prerequisites: JOUR 202
JOUR 458 - Creative Strategy in Advertising Credits: 3
Formulating creative campaigns and viable strategies, and writing copy for print and broadcast media; basic principles of design.
Cross-listed Course: MKTG 458
Prerequisites: JOUR 202 and 368
JOUR 463 - Topics Credits: 1-3; 6 max
Topics in journalism and mass communications. Individual topics and prerequisites to be announced with suffix and title.
JOUR 464 - Graphics for Visual Communications Credits: 3
The personal computer and software related to the design and production of graphic and photographic images for print and onscreen media.
Prerequisites: JOUR 364
JOUR 465 - Advertising Media Analysis Credits: 3
Research and development of an advertising media plan using integrated communications approach and simulation models.
Prerequisites: JOUR 368 and junior standing, or consent of instructor
JOUR 475 - Applications of Telecommunications Research Credits: 3
Use and application of research by media professionals; identification, evaluation, and application of research findings to management needs.
JOUR 501 - Freedom, Responsibility, and Ethics of the Mass Media Credits: 3
Historical development of freedom, responsibility, and ethics in the mass media, including communication theories, pressures, ownership.
JOUR 502 - Advanced Radio Programming Credits: 3
Practical application to radio programming of the various skills and principles acquired in prerequisite courses. Must be taken concurrently with JOUR 503, 526, and 534.
Prerequisites: JOUR 325, 333, and either 434 or 452, or equivalent
JOUR 503 - Advanced Television Programming Credits: 3
Practical application to television programming of the various skills and principles acquired in prerequisite courses. Must be taken concurrently with JOUR 502, 526, and 534
Prerequisites: JOUR 326, 333, and either 434 or 452, or equivalent
JOUR 504 - Crisis Communication Credits: 3
Students will learn unique insight into experiencing and analyzing public relations emergencies impacting businesses or clients. Students learn techniques for ensuring positive outcomes when confronting public relations crises.
Prerequisites: JOUR 328 and 436 or consent of instructor
JOUR 505 - Language and Communications Media Credits: 3
Effects of communicative styles on the behavior of audiences.
JOUR 506 - Mass Media Criticism Credits: 3
Development of critical thinking skills for analyzing mass media.
Prerequisites: JOUR 201
JOUR 517 - Newspaper Photojournalism Credits: 6
Practice as a staff photographer and/or picture editor for publication. (For journalism majors only.)
Prerequisites: JOUR 515
JOUR 523 - Television Directing Credits: 3
Theories, techniques, and principles of television directing.
Prerequisites: JOUR 326 or consent of instructor
JOUR 526 - Advanced TV Production and Direction Credits: 3
Technical and creative use of television video and audio equipment in public affairs, entertainment programs, commercials, public service, and promotional spot announcements. Must be taken concurrently with JOUR 502, 503, and 534.
Prerequisites: JOUR 523, 333, or consent of instructor
JOUR 527 - Computer-Assisted Reporting Credits: 3
Fundamentals of computer-assisted reporting for print and broadcast news stories.
Prerequisites: CSCE 101 or equivalent
JOUR 528 - Editorial and Opinion Writing Credits: 3
Content and style; writing of editorials, analyses, and commentaries.
Prerequisites: JOUR 333 and 335
JOUR 529 - Informational Graphics for the Mass Media Credits: 3
Visual presentation of quantitative and spatial information. Examines the planning, design, and preparation of statistical graphs, charts, timelines, diagrams, and maps. Print journalism majors must take concurrently with JOUR 533, 536, and 546 unless special permission from instructor.
Prerequisites: JOUR 364 and STAT 110
JOUR 531 - Public Relations Campaigns Credits: 3
Development of public relations campaigns for business and social institutions. Case studies of public relations campaigns and programs.
Prerequisites: JOUR 328, 304, 436, and senior standing
JOUR 532 - Reporting Public Affairs Credits: 3
Concentrated analyses of reporting in special fields, particularly in the South, including coverage of government, business, labor, the arts and sciences.
Prerequisites: JOUR 364; also, either JOUR 434 or both JOUR 333 and JOUR 335
 JOUR 533 - Newspaper Feature Articles Credits: 3
Feature writing under deadline conditions.
Corequisite: JOUR 529, 536, 546 or instructor’s permission
Prerequisites: JOUR 532
JOUR 534 - Broadcast Journalism Practicum Credits: 3
Production of public affairs programs. Must be taken concurrently with JOUR 502, 503, and 526.
Prerequisites: JOUR 326, 333, and 434
JOUR 535 - Publication Advising Credits: 3
Newspaper and yearbook advising in middle and high schools, including writing, editing, design, history, law, photojournalism, computer use, multicutural recruitment, and team building.
JOUR 536 - Advanced Reporting Credits: 3
Special areas of writing, such as science, medicine, business, the courts and research. Application of changing technology and new equipment.
Corequisite: JOUR 529, 533, 546 or instructor permission
Prerequisites: JOUR 532
JOUR 537 - Advanced Photovisual Communications Credits: 3
Developing professional, portfolio-quality still and moving images for use in the mass media including news documentaries.
Prerequisites: JOUR 337
JOUR 538 - Broadcast Announcing Credits: 3
Theory and practice of professional broadcast announcing. Lecture-demonstration-laboratory course in principles underlying professional performance before microphones and cameras and the various broadcast performance functions.
Prerequisites: JOUR 325 or consent of instructor
JOUR 539 - Photo-Visual Communications Credits: 3
Communicative visuals in journalism media.
JOUR 540 - Magazine Article Writing Credits: 3
Researching, organizing, writing, and marketing articles for publication in general and specialized publications.
Prerequisites: JOUR 335 or 436, or consent of instructor
JOUR 541 - International Mass Communications Credits: 3
A comparative study of world mass communications media, with particular attention to press systems, the sources and flow of international news, and the problems and implications of world communications.
JOUR 542 - Public Opinion and Persuasion Credits: 3
Theory and practice of persuasive communication and the role of persuasion in shaping public opinion.
JOUR 543 - Telecommunications and Society Credits: 3
Telecommunications industries, including broadcast stations, networks, cable and satellite systems; relationships with social patterns and economic and political systems.
JOUR 544 - High School Journalism Credits: 3
Restricted to nonjournalism majors and graduates. Study of the problems of high school publications and their advisors, designed especially for the high school teachers of journalism and for the advisors of junior high and high school newspapers.
JOUR 545 - Advertising Campaigns Credits: 3
Development of advertising campaigns for business and social institutions; organization of advertising departments and agencies on local and national levels. Lecture and lab.
Prerequisites: JOUR 304, 458, 465, and senior standing
JOUR 546 - Advanced Copyediting Credits: 3
Application of journalistic techniques in the production of School of Journalism and Mass Communications’ publications. Lecture and laboratory.
Corequisite: JOUR 529, 533, 536 or instructor permission
Prerequisites: JOUR 532
JOUR 547 - Directed Independent Studies Credits: 1-6
Individual mass media projects. Contract approved by instructor, advisor, and department head is required for undergraduate students.
Prerequisites: consent of Sequence Chair and Dean’s office prior to registration
JOUR 548 - Internship in Mass Communications Credits: 3
Supervised professional experience. Maximum of three hours credit. Contract approved by instructor, advisor, and department head is required. Grading is Pass/Fail.
Prerequisites: consent of Sequence Chair and Dean’s Office prior to registration
JOUR 549 - Introduction to Magazine Editing Credits: 3
Skills required for work on magazines. Extensive preparation in all phases of magazine production.
Prerequisites: JOUR 333
JOUR 550 - Advanced Magazine Article Writing Credits: 3
Writing techniques used in the preparation and marketing of major nonfiction articles for national, regional, and local publications.
Prerequisites: JOUR 540 or consent of instructor
JOUR 551 - Newspaper Management Credits: 3
Publishing the daily and weekly newspaper; advertising, circulation, editorials and news policy, personnel, production, and promotion.
JOUR 552 - Cable/Satellite Communication Credits: 3
Development of cable systems and satellites as instruments of mass communication; history and current practices.
JOUR 554 - Telecommunications Law and Regulation Credits: 3
Federal, state, and local regulation of electronic mass media, including broadcast, cable, satellite.
JOUR 555 - Publication Design Credits: 3
Current trends in publication design, including the design, production, and publication of a magazine.
JOUR 556 - Broadcast Station Management Credits: 3
Development, management, and operation of radio and television stations.
JOUR 558 - Advanced Creative Strategy in Advertising Credits: 3
Development of writing styles for print and broadcast advertising.
Prerequisites: JOUR 458 or consent of instructor
JOUR 559 - Advanced Magazine Editing Credits: 3
The writing, editing, design, and production of a professional-quality magazine.
Prerequisites: JOUR 549
JOUR 560 - Advertising Management Credits: 3
Management of advertising agencies and company advertising departments.
Prerequisites: JOUR 368 and senior standing
JOUR 561 - Retail Advertising Management Credits: 3
Planning and executing advertising in the retail store; the retail store’s relationship with the sales departments of communications media.
Prerequisites: JOUR 368 and senior standing
JOUR 562 - Communicating Science, Health and the Environment Credits: 3
Explores the role of journalism in shaping perceptions of scientific issues and task. Emphasis on methods of effectively communicating about science, health, and the environment.
JOUR 563 - Topics Credits: 1-3; 6 maximum
Topics in journalism and mass communications. Individual topics to be announced with suffix and title.
JOUR 563P - Public/Civic Journalism Credits: 3
To gain an understanding of theory and practice of public/civic journalism, seen by its advocates as socially responsible journalism that attempts to build civic participation and empower communities.
JOUR 564 - Advanced Visual Communications Credits: 3
Advanced techniques of graphic and multimedia design and their application to problem-solving situations in the mass media. Emphasis on portfolio development.
Prerequisites: JOUR 364 and JOUR 464
JOUR 565 - Advanced Media Analysis Credits: 3
Advanced analysis of media planning concepts and approaches currently being practiced in the industry.
Prerequisites: JOUR 465 or consent of instructor
JOUR 566 - Public Relations Management Credits: 3
Researching, programming, staff, budgeting, and planning public-relations programs by business, government, or consulting firms.
Prerequisites: JOUR 328, 436, and senior standing or permission of instructor
JOUR 567 - Advertising Practicum Credits: 3
Application of advertising techniques and skills in preparation of full scale campaign.
Prerequisites: JOUR 304, 458, 465, and consent of instructor
JOUR 568 - Public Relations Practicum Credits: 3
Application of public relations techniques and skills in preparation of full-scale campaign.
Prerequisites: JOUR 304, 436, and consent of instructor
JOUR 570 - Newspaper in the Classroom Credits: 3
An intense study of daily and weekly newspapers as supplementary teaching tools in the public school classroom. Consultation with professional journalists, journalism educators, and public school teachers
JOUR 571 - Faith, Values, and the Mass Media Credits: 3
Faith and values influence the media. An examination of the influence, why it happens, and of religious diversity and the increased public presence of religions, including Hinduism and Islam.
Prerequisites: JOUR 202 and upper division or consent of instructor
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